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"A Series of Events" is Danielle's personal insight into the PR industry and the fantastic people she has been privilaged to work with.
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A few pictures from the official ASICS press launch which took place in Milan yesterday afternoon. Over 140 journalists across Europe attended the joint launch of the GEL-SUPER J33 trainer and Motion Muscle Support apparel.
A sneak peek from the official press launch of the ASICS GEL-SUPER J33 and Motion Muscle Support.
I think this skit is #brilliant.
On Wednesday I went to Wembley arena to see the England Netball team take on South Africa in the International Netball Series.
It’s been a while since I played netball, so I was really impressed to see over 5,000 fans pack the stadium, cheering and chanting throughout the match. The game has certainly modernised over the past five years- all the players were welcomed onto court in true X-Factor style as their entrance was marked with large fire cannons and special effects- similar to a pop concert. Long gone is the stigma of netball being a ‘delicate, schoolgirl sport’- this game was fast, aggressive and the stamina displayed from both teams was pretty impressive.
England 51- South Africa 33.
Battersea Power Station was covered in clouds of rainbow colours this weekend, as me and my friends took part in the Holi Festival of Colours.
Holi is traditionally a Hindu Festival which celebrates the victory of good over bad and marks the beginning of spring. This was the first time a major event of this kind had been emulated in the UK and on the whole we had a really fun afternoon- throwing coloured powder over complete strangers and clubbing against the backdrop of Battersea Power Station.
With the Colour Run also proving very popular amongst novice runners, I think this wont be the end of the colour craze.
On Tuesday afternoon, I visited Emirates Old Trafford to organise a media activity in association with Cricket Australia and leading sports performance brand, ASICS.
ASICS, who are the official footwear and apparel sponsor of Cricket Australia, were lucky enough to secure some time with Australian captain, Michael Clarke and Vice-captain Brad Haddin ahead of the Ashes Third Test.
Journalists form the UK and Australia gathered at the new state-of-the-art cricket ground to speak to the players about current series and the celebrated rivalry between England and Australia. Both Haddin and Clarke agreed that ‘poms Vs aussies’ was one of the most historic rivalries in international sport and the concept certainly encouraged the team to push themselves further and ‘better their best’.
Haddin commented; “I’ve been brought up to see Ashes rivalry as the greatest in sport. There is no tougher campaign. The theatre behind the whole event is outstanding and it tests you on so many levels. It’s also the best fun you’ll ever have as a cricketer and I’d dearly love to win one.”
Below is some of the coverage generated from the activity.
Behing the scenes of the ASICS UK Media day with Michael Clarke and Brad Haddin
The royal baby’s arrival was certainly a PR dream for brands around the world and ‘Prince George Mania’ is already expected to boost the economy by £243m by the end of August.
Here are some of the best PR stunts from over the past week.
Good Sport. Thanks to Mark Coughlan and all the team at Sport Magazine for arranging the front page interview with Sam Warburton on behalf of Thomas Pink. It’s always good to get a hearty thanks in return!
Two years in the making, street trials rider Danny MacAskill releases his brand new riding film. Whilst previous projects have focused on locations and journeys, MacAskill’s Imaginate sees Danny take a completely different approach to riding. Enter Danny’s mind and enjoy.