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"A Series of Events" is Danielle's personal insight into the PR industry and the fantastic people she has been privilaged to work with.
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My family have lived in Eastbourne for over 15 years, so as you can imagine I was really sad to hear the news earlier this week about the fire on Eastbourne Pier. All of our neighbours went down to the beach to take snaps of the inferno and watch the dramatic events unfold.
The Mail Online targeted this beach goer for sharing inappropriate images laughing and posing against the burning backdrop- however I think its ridiculous as the pictures are harmless and clearly a bit of fun.
A lorry carrying a huge model octopus caused traffic chaos this morning when it broke down right in the middle of Oxford Circus.
The vehicle came to a standstill in the middle of the busy Oxford Street/ Regent Street junction causing the roads to grind to a hault for over 40 mins.
A spokesman for Betfair confirmed that the octopus had been used as a prop in an advert to be screened during the World Cup and deeply apologised for the inconvenience caused.
It wasn’t long before ‘Octopus’ was trending nationwide on twitter and the speculation mounted to whether this was the best crafted PR stunt of the year, or an idea which had gone horribly wrong…
This is by far the funniest PR story of 2014. Self confessed ‘hair enthusiast’ Rake Ali sparked an internet frenzy earlier this week as he managed to rack up more than 8,000 votes in the latest JD PR campaign to ‘Find the Face of JD Sports’.The unconventional ‘model’ lead the voting from the outset after he was nominated as a joke by his friends.
According to the Metro and Mirror.co.uk, JD Sports will have the final say in who wins the competition, but either way this has certainly captured the imagination of the British public. Well done JD, I think this is the best PR campaign i’ve seen from you in a long time.
This morning I was down at London South Bank University with four members of the Crazy Dunker acrobatic team. The team are involved in Foot Locker’s ‘Approved Heat’ campaign, which celebrates the hottest basketball products which are released throughout the month of February.
We spend the whole day with the Dunkers and DHP to generate content for the digital campaign.
My younger sister Emily has been involved in the latest Nokia campaign for the new Nokia Lumia 925. In order to promote the Action Shot feature in the camera, the team at Nokia took some sequence shots of Emily warming up at a local boxing club. The images have been really well received on social media and will hopefully be exhibited later this year so watch this space.
A few pictures from the official ASICS press launch which took place in Milan yesterday afternoon. Over 140 journalists across Europe attended the joint launch of the GEL-SUPER J33 trainer and Motion Muscle Support apparel.
A sneak peek from the official press launch of the ASICS GEL-SUPER J33 and Motion Muscle Support.
I think this skit is #brilliant.
On Wednesday I went to Wembley arena to see the England Netball team take on South Africa in the International Netball Series.
It’s been a while since I played netball, so I was really impressed to see over 5,000 fans pack the stadium, cheering and chanting throughout the match. The game has certainly modernised over the past five years- all the players were welcomed onto court in true X-Factor style as their entrance was marked with large fire cannons and special effects- similar to a pop concert. Long gone is the stigma of netball being a ‘delicate, schoolgirl sport’- this game was fast, aggressive and the stamina displayed from both teams was pretty impressive.
England 51- South Africa 33.